Google ppc charges - Disputing a charge (Chargebacks) Due to a technical issue with one of our payment processing partners, some Google Ads user's cards may have been recently overcharged. Google is working with the partner to initiate a refund of the incorrect charge. It may take 5–7 business days for the refund to appear on your card account.

 
Google Ads makes it easy for you to set up your ads and monitor your results. To get up and running, set up an account, identify the search terms you want to target, create your ad, and set your daily advertising budget. That’s it – you’re done! Remember, Google Ads is completely measurable. To evaluate the performance of your ads, keep track of your …. Newark to dublin

Before you go, I’ve put the steps to run Google ads into a Tupperware container for you: To recap, here is how to run Google Ads in 13 steps: Switch to expert mode. Pick your campaign type. Set up your campaign. Set your ad schedule. Pick your location and language. Determine your budget. Select your bidding strategy.Example 2. If your monthly spend is greater than your payment threshold (the balance amount that triggers a charge), such as in the following circumstances:. Your last payment charge was 1 August; Your payment threshold is £250; Your monthly spend for August is £275 ; In the above example, you’ll be charged for £250 in August, on a date when your …This website hosts a range of informative content, via courses and guides such as PPC 101, totally free of charge. These cover topics such as PCC (pay-per-click …Sometimes, certain agencies will charge tiered fees, or fees depending on the client’s ad budget. For instance, if a client can only afford an ad budget of $1000/month, then the flat fee can be something like $150 or $200. However, with an ad budget of $10,000, you can ask for a fee of $1500/month. Like other aspects of Google PPC, you can change your bid and budget at any time. 4. Write ad copy. Depending on your business, you may write your ad copy before or after creating your ad campaign and ad groups. For many companies, it’s easier to develop your ad copy before and then copy-and-paste it into your ads. The beautiful thing about PPC is that you'll start seeing results immediately. With that said, it does take time for Google's platform (along with other ad platforms) to understand and adapt to the initial results. Essentially, we need to spend money on any new account in order to receive data and allow machine learning to optimize for results ...Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.Jan 24, 2024 · Google Ads costs $100 – $10,000 per month (44% of respondents) with most businesses paying $0.11 – $0.50 per click (61% of respondents) and $0.51 – $1000 per 1000 impressions (56% of respondents) on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network. In 2016 Google was required to apply GST to Google Adwords on every bill. That year the laws surrounding GST and offshore companies changed, forcing Google and other similar companies to register for GST. This means that all Ad networks in Australia must now charge GST, including Facebook Ads and Bing Ads.March 28, 2024. To figure out how much Google Ads costs in India, you need to know how Google determines your ad cost. You’re charged for each click to your website, …If you’re wondering if Google Adwords charges federal tax (GST) or provincial taxes (PST, HST, etc.) on Adwords ads, then you’ve come to the right place. This article was written on June 12, 2018. Google could change their policies over time (or Trump could remove the NAFTA agreement on services) however at the time this…If your score is high, chances are your costs will be lower than your competitor’s. To put this into perspective, imagine you have a quality score of six, and your competitor has an ad rank of 42. Ad cost = (42/6) + $0.01 = $7.01. Let’s see what the cost is if you have an ad rank of 8, however.September 28, 2021 19 min read. PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the most common ad format in PPC marketing: Display ads also fall under the PPC marketing hood (although there are different ways to buy ...PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. Do you see a charge from Google Purchases Mountain View CA on your bank statement that you didn't authorize? Find out what it means and how to report it on this Google support thread. You can also learn about other Google charges and products from related webpages. Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform. The amount that Google AdWords charges advertisers depends on what they are advertising. Since Google AdWords is a pay-per-click advertising program, your ads are displayed for free and you’re charged only when someone clicks on your ad on Google search results page. Also, the AdWords system is a live auction, therefore, the click …Additionally, there are different costs that add up to form your entire Google ads budget for the month. Small to medium-sized businesses can find themselves spending anywhere around $1000-2000 per month on PPC to yield significant results, although you can always set that budget higher or lower. The cost also depends on the aim of your ...While PPC costs average between $1 and $7, the honest answer is more complex than that. For example, while targeting the keyword “babysitting” in your area might cost you around $1 per click, targeting a more valuable keyword like “immigration lawyer” can cost upwards of $30 for each click.As you might expect, the amount that small businesses spend on PPC varies widely. Some, such as for real estate, home services, and healthcare, spend $1,000 - $3,000 on Google Ads per month. Here's what we found in our latest vertical benchmarks reports: Real estate: $1,000 - $2,000 per month.To get a refund if the charge was made accidentally by a friend or family member, follow the steps below: Go to play.google.com. At the top right, click your Profile picture. Click Payments & subscriptionsBudget & order history. For the order you want to return, click Report a problem.Do you see a charge from Google Purchases Mountain View CA on your bank statement that you didn't authorize? Find out what it means and how to report it on this Google support thread. You can also learn about other Google charges and … To earn the Google Ads credit: After the promotional offer is applied to your Google Ads account, your advertising campaigns must accrue costs of at least $400 (excluding any taxes or applicable fees) within 60 days. How Much Does PPC Management Cost? You’ve come to the right place. 99% of the Google Ads agency pricing models we know of charge fees to manage Adwords accounts for clients using one of the following models: A flat fee of $500-$4000; A 15%-30% of your ad spend; A performance-based model (i.e. $30 per conversion) A mixture of the above The Dangers of How Google AdWords Charges. As great as AdWords is as an advertising program, costs can rack up fast while you potentially drive low-quality traffic IF you don’t know how to expertly manage the process. The service’s least expensive charges come at mere pennies per click, but on the upper end, a single click can cost a ... LinkedIn uses objective-based pricing . What you'll be charged for depends on the campaign objective you choose. For example, when you choose the Website Visit Objective, you'll only be charged when someone clicks the link to your website. Each campaign objective has a different billable event, and you’re only charged when that …This help content & information General Help Center experience. Search. Clear search 301 Moved The document has moved here. While PPC costs average between $1 and $7, the honest answer is more complex than that. For example, while targeting the keyword “babysitting” in your area might cost you around $1 per click, targeting a more valuable keyword like “immigration lawyer” can cost upwards of $30 for each click.CPC is a pricing model that charges the advertiser every time a user clicks on the ad. Users are not expected to complete the conversion, purchase a product or sign up for a newsletter. They simply have to click. Also referred to as pay-per-click ( PPC ), it is a performance-based metric. In the CPC model, the payment is not merely based on the ...You can expect a fixed monthly fee of $1,500 to $10,000 (or 10-20% of ad spend) as a PPC management fee, depending on fee structures. Here, you’ll find: We all want to spend less and earn more. So the idea of hiring a pay-per-click (PPC) management agency might feel like a scary addition to any business budget.The cost of Google Ads varies and depends on several factors. On the Search Network (search results), the average Google AdWords cost per click (CPC) is between $1 and $2. For the Google Display Network (on other websites), the average CPC is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click.Additionally, there are different costs that add up to form your entire Google ads budget for the month. Small to medium-sized businesses can find themselves spending anywhere around $1000-2000 per month on PPC to yield significant results, although you can always set that budget higher or lower. The cost also depends on the aim of your ... Additional Cost: Emailer Design Cost - $ 23.68/- per emailer and maximum size of emailer should be in the range of 15 - 25KB. Cost of Google Ads India. We offer Flexible Custom Google Adwords Packages at Affordable Price. Google Advertising Daily, Monthly, Quarterly & Half Yearly Budget Plans Start 12000 INR with GST @ 18% Applicable. For beginners, I recommend setting your daily budget and letting Google optimize your individual ad bidding. It’s easier and often yields more effective and economical results. For example, if you want to spend a total of $1,000, you could run a campaign for 30 days with a maximum daily budget of $33.Supported Browser: Google Chrome/ Microsoft Edge/ Mozilla Firefox (Preferably Latest Version) Internet Connection: Preferably High Speed ; Digital Signature Certificate Legally valid class 3. For Govt. Users . Please avail Training for Tender Creation, Corrigendum & Opening, contact (n)Procure to schedule Training Sessions. After successful Taining …4.9 rating with 42 reviews on DesignRush; 4.8 rating with 301 reviews on Google. Top clients: Adobe, Guitar Center, Death Wish Coffee, Diesel Power Gear, Crossover Symmetry. Digital Silk. 4.9 rating with 31 reviews on DesignRush; 5 rating with 5 reviews on Google. Top clients: Microsoft, Sony, NASA, P&G, NFL.There are 6 main factors in the ad auction that determine which ads appear, and in what order: Your bid: When you set your bid, you're telling Google Ads the maximum amount you're willing to pay for a click on your ad. How much you actually end up paying is often less, and you can change your bid at any time. The quality of your ads: Google Ads ...National Strategy For Artificial Intelligence. National Strategy on Block chain. The Punjab Transparency and Accountability Act 2018. Services Detail, Designated Officers, Appellate Authorities, Stipulated Time Period / Service Delivery …Make the most of Google Ads. With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign. Explore Performance Max.Some, such as for real estate, home services, and healthcare, spend $1,000 - $3,000 on Google Ads per month. Here's what we found in our latest vertical benchmarks reports: Real estate: $1,000 - … Reach potential customers where they’re watching and grow your business. Get started now – and start getting results. Reach the right people with Search ads. Create custom campaigns that appear when people search for businesses like yours, and you only pay per click. The cost of Google Ads varies and depends on several factors. On the Search Network (search results), the average Google AdWords cost per click (CPC) is between $1 and $2. For the Google Display Network (on other websites), the average CPC is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click.Analysis of Google AdWords Cost in India. Typically, The average PPC packages are ₹10000($120) to ₹1000000($12000) per month in India. Moreover, In our pricing model, companies pay a certain percentage of the total ads spent on Google AdWords advertising. Without any distrust, your businesses can grow tremendously with … Google Partners Program. Troubleshoot unidentified Google Ads charges. Due to a technical issue with one of our payment processing partners, some Google Ads user's cards may have been recently overcharged. Google is working with the partner to initiate a refund of the incorrect charge. It may take 5–7 business days for the refund to appear on ... More than 80% of Google advertisers are using automated bidding. Bid towards what matters most On average, advertisers that switch from a Target CPA to a Target ROAS bid strategy can see 14% more conversion value at a similar return on ad spend. Start now Optimise ₹ ₹₹ Optimise ₹ ₹₹ Optimise your bids and budgets More than 80% of Google … RankON Technologies offers affordable Google Ads Pricing Packages for small to large businesses in India. We help you make the best use of your Google advertising budget. We are one of trusted Google advertising agencies in India that helps businesses to spot their positions at the top of search results through our PPC Management Packages. Google PPC charges: What you should know. When using Google Ads, you automatically get charged on the first day of every month or when your balance reaches its payment threshold. A payment threshold is the least amount of advertising charges that get accrued before billing. To see your payment threshold, visit the “Billing Summary” page.Find charges for Google products. When you buy something from Google, you’ll find a charge on your account that starts with "GOOGLE*" and ends with the Google product …Dec 15, 2023 · 1. Industry. Your industry directly impacts your Google Ads costs. Overall, the average CPC in Google Ads across industries is $2.69 for Search and $0.63 for Display. Competitive industries such as finance, insurance, and fitness have a high average cost per click compared to other sectors. Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more. Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform. RankON Technologies offers affordable Google Ads Pricing Packages for small to large businesses in India. We help you make the best use of your Google advertising budget. We are one of trusted Google advertising agencies in India that helps businesses to spot their positions at the top of search results through our PPC Management Packages.Supported Browser: Google Chrome/ Microsoft Edge/ Mozilla Firefox (Preferably Latest Version) Internet Connection: Preferably High Speed ; Digital Signature Certificate Legally valid class 3. For Govt. Users . Please avail Training for Tender Creation, Corrigendum & Opening, contact (n)Procure to schedule Training Sessions. After successful Taining …If you’re wondering if Google Adwords charges federal tax (GST) or provincial taxes (PST, HST, etc.) on Adwords ads, then you’ve come to the right place. This article was written on June 12, 2018. Google could change their policies over time (or Trump could remove the NAFTA agreement on services) however at the time this…The Business Platinum Card ® from American Express. Earn 120,000 points after you spend $15,000 on purchases in the first 3 months. $695 ( rates & fees) 1.5x points for eligible purchases of $5,000 or more (up to $2 million in purchases per calendar year) The Blue Business ® Plus Credit Card from American Express.Additionally, there are different costs that add up to form your entire Google ads budget for the month. Small to medium-sized businesses can find themselves spending anywhere around $1000-2000 per month on PPC to yield significant results, although you can always set that budget higher or lower. The cost also depends on the aim of your ...Spoken English Classes Online for Professionals. Struggling with English Fluency? Practice 1-1 with native English speakers in a non-judgemental environment. Command English. Command Respect. Spoken English Case Study- How Clapingo Works! Let's be Honest. Broken English is Hurting You Badly.Interactive periodic table showing names, electrons, and oxidation states. Visualize trends, 3D orbitals, isotopes, and mix compounds. Fully descriptive writeups.Actual cost-per-click (CPC): Definition. Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes...The average small business using Google advertising spends between $9,000 and $10,000 per month on their online advertising campaigns. That’s $100,000 to $120,000 per year. The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68. The typical CPM on Facebook Ads …If you’re looking for something that gets your brand in the forefront of your audience’s mind, Display ads are a great choice. It’s one of the many types of paid advertising that will help more people discover your brand. 3. Social media ads. Social media ads are one of the most popular types of paid advertising.As you might expect, the amount that small businesses spend on PPC varies widely. Some, such as for real estate, home services, and healthcare, spend $1,000 - $3,000 on Google Ads per month. Here's what we found in our latest vertical benchmarks reports: Real estate: $1,000 - $2,000 per month.Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and …After your ad campaign is live, Google AdWords will automatically charge you for it. Automatic payments is the most common setting for advertisers. You will be charged when you reach your payment threshold. ... In this mode, Google AdWords will provide you with a line of credit to cover your ad campaign costs. You will need to pay … Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform. (With Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.) Quality Score: Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This score is measured on a scale from 1-10 and available at the keyword level. ...Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.Mar 18, 2023 · Today, your average small and medium-sized business clients can expect to spend around $9,000-$10,000 per month on PPC. That’s about $108,000 to $120,000 per year. Source. The average costs for PPC ads range around $2.59 per click and $3.12 per 1000 impressions. And, of course, it all depends on the ad platform. To change your payment setting: In your Google Ads account, click the the Billing icon , then select Settings. Open the “How you pay” section, then click to open “Alternative payment options” to view other options available to you. Click Switch to manual and follow the steps in the pop-up window to confirm the change. Keep reading for our choices for the six best credit cards for PPC and Google Adwords. After all, why charge $50,000/month in Google Adwords spending to a debit card when you could earn $1,000/month back on that instead? Why cut Bing Adcenter a check each month when using an air miles card could get you tons of free travel …Google Ads makes it easy for you to set up your ads and monitor your results. To get up and running, set up an account, identify the search terms you want to target, create your ad, and set your daily advertising budget. That’s it – you’re done! Remember, Google Ads is completely measurable. To evaluate the performance of your ads, keep track of your …Reach your audience at the right moment. Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search. Food Delivery.Step 5: Choose Your Keywords. Keywords are the search terms or phrases a user enters into Google’s search box when they are conducting a search. Google lets you choose about 15-20 keywords that may trigger your ad to appear on the SERP. Don’t worry, you can always add more keywords later on. Google Ads keywords.Use your Google payments profile to find, manage, cancel, and pay early for recurring charges on subscriptions and other services.. About subscriptions. The 4 types of subscriptions for Google products or services are as follows: Automatic payments: When you owe a certain amount of money, your payment method is automatically charged. …Sign in to Google Chat and access powerful group messaging for personal and professional collaboration from Google Workspace.Feb 9, 2024 · Sometimes, certain agencies will charge tiered fees, or fees depending on the client’s ad budget. For instance, if a client can only afford an ad budget of $1000/month, then the flat fee can be something like $150 or $200. However, with an ad budget of $10,000, you can ask for a fee of $1500/month. In your Google Ads account, click the Billing icon . Select Settings. Open the “How you pay“ section, then click Edit threshold link to view the recommended threshold amount and update your threshold limit. To set your payment threshold at the recommended amount, click Use recommended amount, then click Save. You can also set any other ... Google Ads makes it easy for you to set up your ads and monitor your results. To get up and running, set up an account, identify the search terms you want to target, create your ad, and set your daily advertising budget. That’s it – you’re done! Remember, Google Ads is completely measurable. To evaluate the performance of your ads, keep track of your …The charge on your credit card statement that you don’t recognize could be a charge from an unfamiliar merchant, a fee charged by the card issuer, a mistake of some sort, or an unauthorized credit card transaction. In many cases, unfamiliar charges are simply the result of the cardholder not recognizing the merchant name on their statement ...PPC, in the field of Internet Marketing, refers to “Pay Per Click”. Internet marketers who use PPC, or pay-per-click, are charged a fee each time one of their ads is clicked. Simply stating, you only pay for advertising when a user clicks on your ad. Essentially, it's a way to 'purchase' website visitors and generate them naturally.This help content & information General Help Center experience. Search. Clear searchLearn what to do if you see unexpected charges from MSbill.info or bill.ms.net in a monthly statement from your bank, credit card, or any other payment provi...The average small business using Google advertising spends between $9,000 and $10,000 per month on their online advertising campaigns. That’s $100,000 to $120,000 per year. The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68. The typical CPM on Facebook Ads …Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.Before you go, I’ve put the steps to run Google ads into a Tupperware container for you: To recap, here is how to run Google Ads in 13 steps: Switch to expert mode. Pick your campaign type. Set up your campaign. Set your ad schedule. Pick your location and language. Determine your budget. Select your bidding strategy.Google Ads costs $100 – $10,000 per month with most businesses paying $0.11 – $0.50 per click and $0.51 – $1000 per 1000 impressions on average in 2024. … Make the most of Google Ads. With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign. Explore Performance Max. An existing Google Ads billing feature didn't work as expected and intended; An existing Google Analytics feature didn't work as expected and intended; Best way to reach us: Fill out our complaint form. What we'll do: We'll look at your account and pass on feedback to the Google Ads team so they can work to improve the product.

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google ppc charges

Most agencies will be familiar with Google AdWords. However, expertise in Social Media PPC is another area where agencies can charge more. PPC agencies that are able to provide social media PPC services, such as Facebook, Instagram, and Twitter and often have a lot of experience and expertise in this area. They know how to create …Flat Fees. The first form of pricing model that we’ll be looking at is the flat fee, which is a fixed Google Ads management fee that you’ll charge your clients every …Google Adwords charges advertisers only when there are clicks on their ads and not merely when ads are displayed. 4. Budget flexibility. Advertisers can decide on the budget of their PPC campaign since Google Adwords does not have any minimum spending limits. For instance, they can set a maximum daily budget of twenty dollars and … To earn the Google Ads credit: After the promotional offer is applied to your Google Ads account, your advertising campaigns must accrue costs of at least $400 (excluding any taxes or applicable fees) within 60 days. If you’re trying to master PPC, especially Google Ads, you need a solid understanding of Quality Score. That’s because your Quality Scores have enormous influence over the cost and effectiveness of your paid search campaigns. Just as your credit score can affect whether or not you qualify for a loan and how high your interest rate is, Google Quality …Monthly retainers range from $500 to $1,500. Hourly rates for SEO services are often priced at $75 to $100 per hour. Project-based fees are usually between $2,501 to $5,000. Agencies and consultants usually charge more than freelancers. 78.2% of SEOs charge monthly retainers for some or all of their services.Google Ads is Google's Pay Per Click (PPC) advertising platform. You can create ads, bid on specific keywords (whether they’re simple or long tail), and decide how much you're willing to spend per click. Now, …For any further queries call 800-900-1000. You will receive a confirmation e-mail about your request soon! Fill in the 12-digit Contract Account that is written on the back side of the bill. Fill in the 14-digit EDPIC that is written on the front side of the bill. Fields with an * … This help content & information General Help Center experience. Search. Clear search Look out for our plain gold jewellery collection as we offer a competitive price range of Rs. 2,364/- to Rs. 111,087/- PC Jewelller.com Assurance: Buying plain gold jewellery from PC Jewelller.com ensures the use of finest materials and craftsmanship. In addition to the love we add to our work, we offer our customers 30 day return policy ...The tax experts at Kay Johnson Gee are able to advise and guide you through the reverse charge VAT scheme for both Google Adwords and other products. Contact them today on 0161 832 6221 or email [email protected] for more details. The internet has transformed the ability of businesses to carry out transactions across …Set up your financial goals and link them with your investments on INDmoney. Mutual Funds Start building your portfolio with just INR 100. Indian Stocks Invest as low as INR 50 SIP on a weekly/monthly basis in any stocks. US Stocks Buy/Sell US stocks and ETFs from India directly. Fixed Deposits Secure your money by investing in highly rated FD.Google Ads is Google's Pay Per Click (PPC) advertising platform. You can create ads, bid on specific keywords (whether they’re simple or long tail), and decide how much you're willing to spend per click. Now, …CPC is the most you'll typically be charged for a click, but you'll often be charged less -- sometimes much less. That final amount you're charged for a click is called your actual …Some clients just want you to keep track of their Google or Bing PPC budgets. Some want a more comprehensive service including ad creative, reporting, campaign optimization, and strategy. The amount of work you do for each client will reflect in the amount you charge each. Number of channels under management. Google is still the …Interactive periodic table showing names, electrons, and oxidation states. Visualize trends, 3D orbitals, isotopes, and mix compounds. Fully descriptive writeups. Make the most of Google Ads. With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign. Explore Performance Max. Most agencies will be familiar with Google AdWords. However, expertise in Social Media PPC is another area where agencies can charge more. PPC agencies that are able to provide social media PPC services, such as Facebook, Instagram, and Twitter and often have a lot of experience and expertise in this area. They know how to create … Cost-per-click (CPC): Definition. Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). Your max. .

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